What Happened to Winston’s Wish? And Why Your Support Still Matters
At RAVEN ROCK, we believe in doing things properly.
That applies not only to how our garments are made, but also to the causes we choose to support.
When we launched the RAVEN ROCK x Nerone collection, we partnered with Winston’s Wish. A charity dedicated to supporting bereaved children, young people, and families across the UK. It’s a cause that means a great deal to us, and one that sits at the heart of this collection.
Recently, Winston’s Wish joined together with Child Bereavement UK to form one unified organisation, continuing under the name Child Bereavement UK.
While the structure has changed, the mission remains the same: supporting grieving children and families through some of life’s hardest moments.
For families facing bereavement, the most important thing is not branding or structure. It is whether help is there when it matters most.
That support continues.
The decision to bring the two charities together was made with one clear goal — to strengthen bereavement support across the UK, allowing more families to access guidance, emotional support, and practical help when they need it most.
At a time when more people than ever are facing grief, partnerships like this matter.
For us, transparency matters too.
Just as we believe people should know where their garments are made, we also believe they should know exactly where their support goes.
That is why we wanted to share this update openly.
20% of every sale from the RAVEN ROCK x Nerone collection continues to support bereaved children and families across the UK through Winston’s Wish, now part of Child Bereavement UK.
Designed in collaboration with renowned street artist Nerone, the collection combines British craftsmanship with meaningful impact. Made in the UK from premium traceable Australian cotton, each piece was created not only to be worn, but to carry purpose.
The blue floral artwork featured throughout the collection symbolises hope, remembrance, and resilience, values that remain just as important today.
Nothing about our commitment has changed.
If anything, it has grown stronger.
By choosing RAVEN ROCK, you are not only investing in British-made menswear, you are helping support children and families navigating grief, loss, and healing.
And that matters.
Explore the Collection
Discover the RAVEN ROCK x Nerone collection and help support bereaved children and families across the UK.
Made in Britain. Created with purpose.