Rogan Pastoral Co has been growing upland cotton at St George, Queensland, since 1973, one of Australia’s most highly regarded cotton producing areas. Graeme Rogan and his wife Robyn moved their young family (aged 4-9 at the time) to 'Benelong' in 1973. Initially driving sheep and cattle for up to 3 months a year on horseback, the move to growing cotton came with the development of the St George irrigation project. Graeme included the children in the family business very early on. Glenn who had only just left school when he was included into the partnership. That partnership continues today, with Glenn taking over the bulk of the management of the farm and helping its expansion by purchasing neighbouring properties to make it what it is today. The additional land has helped Australian Super Cotton to enable smarter use of water, increased crop rotation and ultimately optimising the land they manage and care for. One of the key strengths Australian super cotton has, is that its family owned and run. They not only work together to continuously improve their systems, their efficiency and their yield, but to make sure everything they do works for their communities and the changing environment around them. Corporate growers come and go, working in short term reporting cycles, whereas the Rogan family, work with their future generations in mind - they plan in decades rather than short cycles, like many other cotton and wool growing families in Australia. Glenn and his family are always looking to produce the best Australian super cotton that exists in the market today by continuous improvement.